Most brands run one ad for everybody. We work out who actually buys from you, make ads for each of them in-house, and show you every week which ones worked. We run the ads. You run the brand.
Free, 30 minutes. Before the call we go through the ads you are running now. You leave with who they miss and the customer types we would test first, whether or not you hire us.
Find the buyers
We work out who is actually buying before we make a single ad.
- Your reviews, your site, and your competitors' live ads, read for the kinds of customer that keep showing up
- A teardown of the ads you run now: who they speak to, and who they miss
- A short list of customer types worth testing, each with the evidence behind it
- You approve the list before anything gets made
Make the ads
A fixed number of ads for each customer type, made in-house.
- Statics, motion, and creator-style video, each one written for a single kind of customer
- Every ad named by customer type and opening line, so results stay readable six months from now
- Launched in your own ad account as a separate test, so its results can be read apart from what is already running
- Tracking verified end to end before any spend goes out the door
Report and repeat
Spend follows evidence, not hunches.
- A one-page scorecard every week: which customer type and which opening line is winning
- Winners get more versions, losers get replaced with a new customer type
- Plain-English reporting: what we spent, what it returned, what changes next week
- A standing call every week, and a shared channel for everything in between
Every plan is the same process at a different volume. Choose the one your ad budget can support: each ad needs some spend behind it before its result means anything.
Starter
4 customer types, 3 ads each
For brands putting real budget behind paid ads for the first time.
Standard
6 customer types, 4 ads each
For brands with a working account that has run out of new angles.
Plus
8 customer types, 5 ads each
For brands with the budget to test widely and move quickly.
Every plan includes
Month to month, plus your ad spend. The fee depends on the plan and the account, and you get an exact number on the call.
- Customer research that builds on the teardown from your call
- Every ad produced in-house: statics, motion, and video
- Launch and management inside your own ad account
- A weekly scorecard and a standing weekly call
We work with physical-product brands in three categories. Narrow on purpose: these are the kinds of product we have already made creative for.
Food & Beverage
The same snack gets bought for very different reasons.
Example: a protein bar
- The gym regular: lead with the protein
- The parent packing lunches: lead with the ingredients list
- The desk worker at 3pm: lead with taste
Consumer Tech & Gadgets
Spec sheets do not sell. Demonstration does.
Example: a phone case
- The person who drops their phone every week: lead with the drop test
- The person who hates bulky cases: lead with how thin it is
- The gift buyer: lead with the colors and the price
Fitness & Wellness
A considered purchase that needs proof, not hype.
Example: a tennis racket
- The beginner: lead with how forgiving it is
- The club player upgrading: lead with control
- The parent buying for a teenager: lead with durability and price
Examples to show the method, not client work.
We are new to paid media as an agency and we are not going to pretend otherwise. Here is what you can inspect instead of a results page.
A teardown of your ads
Before the call we go through the ads you are running now and work out which kinds of customer they miss, with an ad idea for each. Not running ads yet? We use your site and reviews instead.
Free, and yours to keep.
Spec creative
Concepts we built for brands we want to work with, clearly labelled as concepts rather than client work. The craft is real even when the account is not ours yet.
See the spec workHow we report
A sample of the weekly scorecard you would get: spend, return, results by customer type and opening line, and next week's changes in plain English.
Walked through live on the call.
What you own
Your ad account, your creative assets, your pixel data, your audiences. Everything stays in your name from day one, and leaves with you if you go.
Month to month. No lock-in.
You don't have case studies yet. Why should I hire you?
Because you can check everything else. Before the call we tear down the ads you are running and bring the customer types we would test, so you can see how we think. We show you a sample of the weekly scorecard, and the creative work behind this agency has been running for years. On top of that we're taking three founding clients at a reduced rate in exchange for permission to publish the results. If you'd rather wait until someone else has gone first, that's a completely reasonable call.
What do I get each month?
A fixed number of new ads, agreed up front: 12, 24, or 40 depending on the plan. Each one is made for a specific kind of customer, launched in your account, and reported on every week. You approve the customer types and the ads before anything runs.
What does it cost?
A fixed monthly fee set by the plan, plus your ad spend. The fee follows the number of ads we make, not the hours we log. Plans run from the low to the mid four figures a month in US dollars. You get an exact number on the call, once we have seen the account.
Is the creative made with AI?
Partly. AI tools speed up generation, retouching, and editing, which is how a small studio can make this many ads each month. A person directs and reviews every ad before it runs.
How long am I locked in?
You aren't. Month to month, thirty days' notice, no minimum term. We'd rather keep earning it than hold you to a contract.
Who owns the ad account and the creative?
You do, without exception. We work inside your Business Manager and your Google Ads account, and every asset we produce is yours to keep. If we part ways you lose nothing: no account transfer, no data held hostage, no creative you have to re-license.
What if it doesn't work?
Paid media is testing, so some tests lose. What we commit to is that you'll always know why. You get weekly reporting in plain English, an agreed review point at ninety days, and the freedom to leave at thirty days' notice if the numbers don't justify continuing. Anyone guaranteeing a return before seeing your account is guessing.
Book a strategy
call.
Before the call we go through the ads you are running now. You leave with who they miss and the customer types we would test first, whether or not you hire us. Not running ads yet? We use your site and reviews instead.
- Who your current ads speak to, and who they miss
- The customer types we would test first, with an ad idea for each
- An exact monthly fee, and a straight answer on fit
Prefer email? hello@truenorthcreative.io